About Us
Liquid Opportunities is a Beverage and CPG strategy firm. We work with founders at the most critical stage of the launch process, before the expensive decisions get made and before the mistakes that are hardest to recover from have a chance to happen. Every engagement we take on is grounded in firsthand experience across brand creation, compliance, co-packing, financial modeling, capital strategy, distribution, and go-to-market execution. This is not a playbook built in a classroom. It is four decades of hard-won expertise applied directly to your brand.
Why Liquid Opportunities Exists
The Beverage and CPG industry is full of professionals who specialize in helping brands after something has already gone wrong. We built Liquid Opportunities because we believed the most valuable place to show up was before any of that happens. Before the wrong co-packer costs a founder six months and margins they cannot recover. Before a compliance error kills a launch window. Before a distribution agreement built on the wrong terms poisons a brand's momentum before it ever finds its footing. The founders who build brands that actually reach market and grow are the ones who got serious about their strategy before the critical decisions were made. That is exactly what we are here to help you do.
Led by Jason Kane
Jason Kane is the Founder and CEO of Liquid Opportunities and one of the most accomplished brand builders in the history of the beverage industry. He began his career in the mailroom at Gallo Winery. As President of Mark Anthony Brands, one of the most powerful beverage companies in the world, Jason led the Mike's Hard Lemonade full launch and national expansion across the United States and Canada. When Jason first arrived at Mark Anthony Brands the company was generating $37 million in annual revenue. Within three years under Jason's leadership combined with the impact of Mike's Hard Lemonade, the company revenue grew to $500 million. Having seen firsthand the impact of a single brand, Jason went on to found his own company, Drinks Group, where as an independent entrepreneur he created the RTD spirits category and personally launched over 50 brands, successfully exiting 9 of them to Constellation Brands and other private companies. Across his career Jason has been known as a category creator, involved in thousands of brand launches, brand plans, and go-to-market campaigns across virtually every beverage and CPG category. When you work with Liquid Opportunities, that is the experience your brand is built on.
Let's talk about your Brand
The Beverage and CPG industry rewards preparation above almost everything else. The founders who build brands that reach market and find their footing are not always the ones with the most capital or the most polished product. They are the ones who understood early that the strategic decisions made before launch are the ones that determine everything after it. Liquid Opportunities exists for those founders. The ones who want to get it right from the beginning, who understand the value of experience that only comes from having actually done this at the highest level of the industry, and who are ready to build something worth building.