YOUR BRAND STARTS HERE
Liquid Opportunities is a Beverage and CPG strategy firm working with founders at the pre-launch and early-growth stage.
"Our collaboration with Liquid Opportunities has been invaluable. Their insights & expertise guided us to a successful buyout, paving the way for Frapista to become a trailblazing brand in the hard iced coffee industry. We're grateful for their unwavering support."
Frapista - Spirit RTD
About Us
Liquid Opportunities was founded by Jason Kane, one of the most accomplished operators in the history of the American beverage industry. Jason started in the mailroom at E&J Gallo Winery at fifteen, rose to become President of Mark Anthony Brands where he led the North American launch of Mike's Hard Lemonade from $37 million to $500 million in revenue, then founded Drinks Group LLC, created Glacier Bay Vodka Beverages, the first spirits RTD ever brought to market, grew the company to $110 million in annual sales, and sold to a major strategic acquirer. More than 50 brands launched. Nine personal exits. Forty years in the industry.
That experience is the foundation of everything we do at Liquid Opportunities. We work with beverage and CPG founders at the pre-launch and early-growth stage, building the brand strategy, go-to-market plan, distribution foundation, financial model, and investor story that gives a brand its best possible chance before the first case ever ships. We have done what you are trying to do. That is the difference.
Building a beverage brand means navigating brand strategy, regulatory compliance, co-packing relationships, financial modeling, distributor selection, go-to-market sequencing, and investor preparation, often simultaneously, often for the first time. Most founders learn what they do not know by making expensive mistakes in market.
That is the problem Liquid Opportunities was built to solve. We have done every one of these things, across every major category, at every stage of growth. When you work with us, you are not getting a framework. You are getting forty years of hard-won, category-specific experience applied directly to your brand before it costs you.
