E. & J. Gallo Winery
Jason began in the mailroom at E. & J. Gallo Winery and advanced to launching brands and leading distributor operations, building his understanding of the beverage business from the ground up.
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About the Firm
Industry experience.
Applied to your business.
Liquid Opportunities is an independent beverage development and commercial growth firm founded by Jason Kane in 2015.
Jason Kane / Founder & CEO
A career across
the beverage business.
40+ years
Experience spanning product development, distribution, pricing and commercial leadership.
Mark Anthony Brands
As President of Mark Anthony Brands, Jason launched Mike’s Hard Lemonade throughout North America. During his five-year tenure, the company’s annual sales revenue grew from $37 million to $500 million.
Drinks Group & Brand Exits
Jason founded Drinks Group LLC, building a business that generated over $150 million in sales. Across his entrepreneurial career, he brought more than 40 brands to market, including Glacier Bay, the first-ever spirits-based ready-to-drink beverage.
His track record includes nine exits to Constellation Brands and other beverage companies.
Liquid Opportunities
Following those exits and the associated non-compete agreements, Jason founded Liquid Opportunities in 2015, applying his experience to the development and commercial growth of beverage businesses.
Experienced leadership.
Connected delivery.
Our team combines strategic leadership with commercial development, project coordination and client delivery.
Each engagement defines who owns the work, how specialist partners contribute and how progress is reviewed.
Brand developmentCommercial strategySales execution
Start with a conversation
What’s your next opportunity?
Let’s start with your business, your priorities and the right next move.