Set the commercial priorities
Assess the existing business, target channels and market opportunities. Focus resources on the accounts and territories that offer the strongest starting point.
Market priorities · Channel strategy · Commercial scopeHome / Sales & Distribution
Sales & Distribution
Expand your
sales footprint.
Your commercial partner for retail account development, distributor relationships and market expansion. We develop regional and national accounts, help you enter new markets and build a focused foundation for growth.
Build distributor relationships
Identify suitable distributors, support outreach and onboarding, and coordinate the sales support and follow-up needed to develop each territory.
Partner selection · Distributor onboarding · Market reviewsDevelop regional accounts
Build relationships with regional buyers and account groups. Tailor presentations, coordinate samples and pursue placements within the markets your business can support.
Regional account targeting · Buyer outreach · Account developmentDevelop national accounts
Create a separate strategy for national chains and account groups. Prepare for buying cycles, assess supply and distributor coverage, and plan account introductions and rollout opportunities.
National account strategy · Buyer presentations · Rollout planningEnter new markets and scale
Choose a focused first market or the next territory for an established brand. Develop distribution and accounts, review sales and reorders, then use that evidence to guide expansion into additional markets.
Market-entry plans · Territory development · Phased expansionManage commercial progress
Review activity alongside outcomes. Track introductions, listings, first orders and reorders as distinct milestones, then use the findings to prioritize the next round of account and market development.
Pipeline reporting · Performance reviews · Next-market prioritiesBuild the market. Then build on it.
Start focused.
Develop. Expand.
For a new brand, a focused launch gives the business a market it can actively support. For an established brand, the same discipline helps shape the next territory.
We connect distributor development, regional account activity and national account strategy with a market-by-market growth plan. Expansion follows the evidence, with the supply, resources and account support to sustain it.
Your engagement
A scope built around
the work ahead.
We begin with your business stage, resources and priorities. From there, we agree the work, responsibilities and review points.
You leave the scoping conversation with a clear view of what an engagement would address and what needs to happen next.
Start a qualified inquiry ↗Common questions
Before we talk.
Can LO work alongside our existing sales team?
Yes. We can define support around particular territories, channels, distributors or accounts, with responsibilities agreed at the outset.
What does outsourced sales support include?
The scope can include commercial leadership, regional account development, national account strategy, distributor coordination and new-market entry. We agree responsibilities, coverage and follow-up around the needs of your business.
How are engagements structured?
We define priorities, deliverables, responsibilities and a review rhythm around your stage and resources. The initial conversation establishes the appropriate scope.
Start with a conversation
What’s your next opportunity?
Let’s start with your business, your priorities and the right next move.
Put the plan to work
Explore the decisions behind the launch.
Read practical guides on development, manufacturing, pricing, distribution, and retail execution.
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