Define the opportunity
Clarify the consumer, occasion, category and competitive position. Translate the idea into a brief that guides product and business decisions.
Positioning brief · Consumer & occasion · Category prioritiesHome / Brand Development
Brand Development
A beverage idea.
A business built around it.
Develop your product, economics and launch plan together. We help founders, investors and established businesses build a beverage with a clear commercial foundation.
Develop the product
Coordinate formulation specialists, assess packaging options and evaluate manufacturing partners against the commercial brief.
Development roadmap · Partner coordination · Production assumptionsMake the economics work
Connect cost of goods, run size, channel margins, freight and launch expenditure in a practical financial model.
Pricing waterfall · Cost assumptions · Financial modelPrepare for market
Sequence compliance coordination, production, sales materials and distribution activity around a realistic launch plan.
Launch roadmap · Channel strategy · Commercial presentationYour engagement
A scope built around
the work ahead.
We begin with your business stage, resources and priorities. From there, we agree the work, responsibilities and review points.
You leave the scoping conversation with a clear view of what an engagement would address and what needs to happen next.
Start a qualified inquiry ↗Common questions
Before we talk.
Who is this for?
Founders and investors creating a beverage, as well as established businesses developing a new product line.
Does LO formulate and manufacture the beverage?
We coordinate the development and manufacturing process with specialist partners. Formulation, testing and production are carried out by the relevant providers.
Can we engage at a later stage?
Yes. We can define an engagement around the decisions still ahead, including production readiness, pricing or launch planning.
Start with a conversation
What’s your next opportunity?
Let’s start with your business, your priorities and the right next move.
Put the plan to work
Explore the decisions behind the launch.
Read practical guides on development, manufacturing, pricing, distribution, and retail execution.
Explore the resource library ↗