Liquid Opportunities / Commercial field notes
Define the launch work
Agree target accounts, sample requirements, sales materials and the people responsible for each next step.
Separate the milestones
A buyer conversation, an approved listing, an opening order and a reorder each show a different level of progress. Track them separately.
Build a review rhythm
Review account activity, inventory and opportunities together. Use the discussion to decide where support and follow-up will have the greatest value.