Liquid Opportunities / Commercial field notes
Know the first market
Choose an initial channel and geography the business can support. That choice informs pack size, pricing, inventory and sales materials.
Connect production and cash
Review minimum runs, lead times, payment terms and storage against a realistic launch schedule. Include the resources needed after production.
Assign the next steps
Put owners and dates against compliance coordination, samples, distributor outreach and account development. A production date is one milestone within a larger program.