Industry Moves

For the first time in decades, the US Dietary Guidelines no longer tell Americans how much alcohol is safe to drink. That change is smaller than the industry hoped and larger than it wanted to admit.

Diageo built the most powerful spirits portfolio in the world and then watched it contract. The reasons why, and what the company is doing about it, contain lessons that apply directly to every founder building a premium beverage brand today.

Constellation Brands spent two decades acquiring some of the most recognizable wine brands in America. In early 2025 it began selling all of them. Here is what that decision reveals about the beverage landscape every founder is building into.

The Diddy-Diageo lawsuit is working its way through New York courts heading into 2024. The conversation it opened about how the spirits industry structures celebrity brand partnerships is bigger than the case itself.

Jay-Z valued D'Usse at $2.5 billion. Bacardi said $460 million. The gap between those numbers is one of the most instructive stories in celebrity spirits brand valuation.

The biggest beverage companies in the world are acquiring faster than ever. Here is what that wave of consolidation actually means if you are building an emerging brand right now.

Sazerac built one of the most dominant spirits portfolios in America with almost no consumer-facing attention. Here is how they did it and what it means for emerging brands.

Stone Brewing sold to Sapporo for $165 million in 2022. Here is what the deal reveals about craft beverage brand equity and what founders should think about before they exit.