When Tilray's alcohol revenue surpassed its cannabis revenue for the first time, it was not a footnote. It was a signal about where the cannabis industry is heading and what the convergence of cannabis and beverage alcohol actually looks like in practice.

Modelo dethroned Bud Light. Cognac crashed. Indian single malt won best in show. The RTD category rotated. Here is what 2023 actually taught the beverage industry and what it means for 2024.

Modelo Especial is now the best-selling beer in America. It did not get there by outspending anyone. The strategy behind the rise tells every challenger brand founder exactly what durable market share actually requires.

Beer held price while losing volume in 2023. Here is what the data shows about how the category managed through it and what every beverage brand founder should take from it.

Premiumization held through 2022 but the consumer spending data told a more complicated story. Here is what it means for brands building at every price point right now.