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Hard Seltzer Was the Fastest-Growing Beverage Category in Modern History. Here Is What Happened Next.

Hard Seltzer Was the Fastest-Growing Beverage Category in Modern History. Here Is What Happened Next.

Hard Seltzer Was the Fastest-Growing Beverage Category in Modern History. Here Is What Happened Next.

Hard seltzer went from zero to $4 billion in four years. Then the data collapsed. What the hard seltzer story tells beverage founders about the difference between a trend and a category.

Jan 10, 20224 min read

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