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The Energy Drink Market Hit $21 Billion. Here Is How Red Bull, Monster, Celsius, C4, Ghost, and Alani Nu Are Carving Up the New Consumer.
The US energy drink market hit $21 billion in 2024. Red Bull and Monster still dominate, but Celsius, C4, Ghost, and Alani Nu have rewritten the consumer map. Here is what changed, who is winning, and why every beverage founder should be paying attention.
Jason Kane
Jul 9, 20248 min read
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