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How the Diddy-Diageo Case Opened Up a Larger Conversation About Celebrity Brand Partnerships in Spirits
The Diddy-Diageo lawsuit is working its way through New York courts heading into 2024. The conversation it opened about how the spirits industry structures celebrity brand partnerships is bigger than the case itself.
Jason Kane
Jan 8, 20246 min read
LVMH's Succession Planning Is a Masterclass in Long-Term Brand Thinking. Here Is What Every Beverage Founder Should Take From It.
LVMH has built the most durable brand portfolio in the history of consumer goods. The way they think about brands is something every beverage founder needs to understand before they build anything.
Jason Kane
May 8, 20235 min read
Jay-Z Said D'Usse Was Worth $2.5 Billion. Bacardi Said $460 Million. Here Is What That Gap Reveals.
Jay-Z valued D'Usse at $2.5 billion. Bacardi said $460 million. The gap between those numbers is one of the most instructive stories in celebrity spirits brand valuation.
Jason Kane
Dec 5, 20224 min read
The Consolidation Wave Is Here. What It Actually Means for Emerging Beverage Brands.
The biggest beverage companies in the world are acquiring faster than ever. Here is what that wave of consolidation actually means if you are building an emerging brand right now.
Jason Kane
Oct 3, 20225 min read
How Sazerac Built One of the Most Dominant Brand Portfolios in the Spirits Industry
Sazerac built one of the most dominant spirits portfolios in America with almost no consumer-facing attention. Here is how they did it and what it means for emerging brands.
Jason Kane
Sep 6, 20225 min read
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