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Cognac's Softening Demand Is a Signal Worth Paying Attention To. Here Is What It Is Actually Telling You.
Cognac just had one of its worst quarters in recent memory. The data underneath that number tells a story about premium beverage demand that every founder building in the space needs to understand.
Jason Kane
Nov 6, 20236 min read
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LVMH's Succession Planning Is a Masterclass in Long-Term Brand Thinking. Here Is What Every Beverage Founder Should Take From It.
LVMH has built the most durable brand portfolio in the history of consumer goods. The way they think about brands is something every beverage founder needs to understand before they build anything.
Jason Kane
May 8, 20235 min read
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