Hispanic households formed 43% of all new US households in 2024 and outpaced every other demographic in CPG spending growth. Then 2025 happened. Here is what the data shows and what it means for every brand that built its growth model around demographic tailwinds.

Constellation Brands brews 100% of its beer in Mexico. When tariffs hit in March 2025, that single-source dependency became a critical vulnerability overnight. Here is what every beverage founder should take from what happened.

Modelo Especial is now the best-selling beer in America. It did not get there by outspending anyone. The strategy behind the rise tells every challenger brand founder exactly what durable market share actually requires.