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$22 Billion in Unsold Spirits: What the Industry Inventory Crisis Means for Brands
The beverage alcohol industry spent a decade building for demand that no longer exists in the form it was projected. Now it is sitting on $22 billion in unsold inventory, pulling vines from the ground, and pausing distillery production. Here is what the correction actually means for every brand watching.
Jason Kane
Feb 95 min read
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