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AG1 Built a $600 Million Business Selling One Product at $79 a Month. Here Is the Playbook.
Most CPG brands grow by adding products. AG1 grew by refusing to. One product, one price, one channel, $600 million in revenue. The strategic logic behind that decision is one of the most instructive frameworks available to any founder building a functional brand today.
Jason Kane
Mar 97 min read
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