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Topo Chico Did Zero Marketing for 130 Years. Coca-Cola Paid $220 Million for It Anyway.
Topo Chico did not build its brand through advertising, influencer campaigns, or distribution pushes. It built it through product quality and cultural authenticity over 130 years. Coca-Cola noticed. Here is what every brand builder should take from that.
Jason Kane
Oct 7, 20246 min read
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