The beverage alcohol industry spent a decade building for demand that no longer exists in the form it was projected. Now it is sitting on $22 billion in unsold inventory, pulling vines from the ground, and pausing distillery production. Here is what the correction actually means for every brand watching.

For the first time in decades, the US Dietary Guidelines no longer tell Americans how much alcohol is safe to drink. That change is smaller than the industry hoped and larger than it wanted to admit.

Constellation Brands spent two decades acquiring some of the most recognizable wine brands in America. In early 2025 it began selling all of them. Here is what that decision reveals about the beverage landscape every founder is building into.