2025 was the year the beverage and CPG industry stopped being able to blame external disruption for structural problems. The data was clear, the consumer had changed, and the brands that acted on that clarity built something durable. Here is what the year produced.

2024 did not deliver the recovery the beverage industry was waiting for. It delivered something more useful: clarity. Here is what the year's biggest stories actually mean for every brand building into 2025.

Modelo dethroned Bud Light. Cognac crashed. Indian single malt won best in show. The RTD category rotated. Here is what 2023 actually taught the beverage industry and what it means for 2024.