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Malt-based hard seltzer has lost nearly half its category share since 2021. What is replacing it is more durable, more margin-rich, and more interesting for founders paying attention.

LVMH has built the most durable brand portfolio in the history of consumer goods. The way they think about brands is something every beverage founder needs to understand before they build anything.

He found an obscure Thai tonic, got told it would never work in the West, and built a $20 billion empire that invented an entire category. The Dietrich Mateschitz story is required reading for any founder.

Premium wine demand is softening and younger consumers are disengaging from the category. Here is what the data shows and what it means for every beverage brand watching the same consumer.

Beer held price while losing volume in 2023. Here is what the data shows about how the category managed through it and what every beverage brand founder should take from it.

Dry January participation keeps growing but the alcohol sales data tells a different story than the headlines suggest. Here is what it actually means for your brand.

Jay-Z valued D'Usse at $2.5 billion. Bacardi said $460 million. The gap between those numbers is one of the most instructive stories in celebrity spirits brand valuation.

Premiumization held through 2022 but the consumer spending data told a more complicated story. Here is what it means for brands building at every price point right now.

The biggest beverage companies in the world are acquiring faster than ever. Here is what that wave of consolidation actually means if you are building an emerging brand right now.

Sazerac built one of the most dominant spirits portfolios in America with almost no consumer-facing attention. Here is how they did it and what it means for emerging brands.

Stone Brewing sold to Sapporo for $165 million in 2022. Here is what the deal reveals about craft beverage brand equity and what founders should think about before they exit.

Bars and restaurants are back and the on-premise channel is open for business again. Here is how emerging Beverage brands should be thinking about the opportunity right now.

Non-alcoholic Beverage brands are growing fast and taking real shelf space. Here is what every alcohol brand founder needs to understand about what is driving it.

Hard MTN Dew sold out in three states within days of launch. Here is what that moment revealed about crossover brands, FMB strategy, and how to build launch demand.

Tequila is growing faster than any major spirits category in America. Here is what the best brands are doing now to make sure that growth actually lasts.

Aluminum shortages, glass constraints, and shipping delays hit every Beverage brand in 2022. Here is what the strongest brands did differently.

Tequila and whiskey are leading tequila whiskey spirits market growth in the US. Jason Kane breaks down what the shift means for founders building brands today.

Hard seltzer went from zero to $4 billion in four years. Then the data collapsed. What the hard seltzer story tells beverage founders about the difference between a trend and a category.